Keir Whitaker

Make Your Business More Memorable

Hi, I'm Keir. I work 1‐1 with Shopify Partners and creative founders to help them build businesses that are more memorable and more profitable.

Most of the people I work with are soloists or leading small teams running Shopify agencies, app companies, and creative businesses. They're doing good work, but things feel a bit unclear, scattered, or harder than they should be. Together, we work through positioning, offers, pricing, and marketing, combining clear thinking with hands-on support. It's not about a big reveal. It's about making the right improvements week by week and building something that actually works.

Who Am I?

I'm a marketing strategist and business consultant specialising in supporting Shopify Partners and soloists and founders of creative and digital businesses. I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.

I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between consulting, running Craft+Work events, and sharing what I've learned through my newsletter Flying Solo.

A slightly longer history is available on my about page.

Craft+Work

Craft+Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft+Work web site.